6 Questions for Newstalk ZB's Content Director Nadia Tolich
My name is Nadia Tolich and I am the Newstalk ZB’s Content Director. I have worked for Newstalk ZB on and off for nearly 18 years! Hard to believe given I’m a millennial (just…). I am married to a soccer-tragic Wellingtonian and am mum to Violet (5) and George (3). Outside of work, I enjoy travel, food, fashion, and am just slightly obsessed with the royals.
Talk us through an average working day
My role requires me to run the day to day operations of New Zealand’s most successful talk station, Newstalk ZB. A huge part of the job is to work with show hosts, show producers and the wider NZME team to ensure content is delivered to the highest standards to our audience across multiple platforms.
What has your career path been like? How did you get here?
I always knew I wanted to work in news. I figured I would be a famous TV reporter beaming into Kiwi homes every night. But miraculously radio fell into my lap.
In my second year of university, I was introduced to one of the bosses at Newstalk ZB and was offered a role answering calls in the studio. It was magnificent! I loved every second. It felt like home. I worked at ZB as a casual while I studied, taking every opportunity I could to help out at the radio station (lots of late nights, weekends and holiday periods). I have a BA in media and politics from the University of Auckland, and a Post Graduate Diploma in Journalism from AUT.
After a couple of years producing full time, at age 26 I was offered the role of Executive Producer for the Paul Holmes Breakfast on Newstalk ZB Breakfast. The next couple of years were incredible. I worked with Paul in his last year, and then produced Mike Hosking in his first year. It was a dream job to work with such exceptional broadcasters.
Since then I’ve worked in EP roles in New Zealand and Australia across TV and radio.
My work has also taken me abroad to cover historical news events including the 2012 London Olympics, the Brexit referendum fallout, the 2016 US Presidential election and Prince Harry and Megan’s wedding.
In 2016 I became Content Director for Newstalk ZB.
What are the best and worst parts of your job?
The best thing about my job is the people. Our audience, our amazing journalists and producers and our incredible on-air talent. I literally work with the best in the business. It is a privilege.
The biggest challenge without question is the hours. You do a job like this because you love it. Newstalk ZB is basically my third child; it’s demanding, always hungry, doesn’t sleep and is impossible not love.
What do you see your job like in 10 years? Do you think it will change to keep up with the ever-changing digital trends?
Ten years ago, and even five years ago this job was more straight-forward: essentially content and operations. Now it’s content and operations, plus fierce competition from an increasing number of media operators across a fragmented media market, revenue generation, multiple platforms and brands along with a demanding 24-7 global news cycle.
I can tell you that in ten years’ time – radio will be as popular as ever and the job will have trebled in size. More importantly, unlike the current situation, there will – I hope – be more than one female Content Director in New Zealand.
What's your work WHY? What lights you up? How does this align with the work that you're doing now and/or out of work?
Why do I come to work every day? Because I love it. If I didn’t love it, I wouldn’t be here. I love the immediacy of radio, I love that it reflects real life, and I love that every day presents a new challenge or opportunity. It is hugely rewarding.
What is your biggest achievement to date?
The day I was appointed EP of The Paul Holmes Breakfast on ZB was hugely significant for me. Even though the opportunity was daunting, and I had huge shoes to fill – I was ecstatic. It set me on my desired trajectory – and I’m still enjoying the ride.
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