Tina Moore on Social Media as a Career
It’s hard to believe that my job is, in fact, a job.
I am the Head of Social Media at NZME. I oversee all things social media for our very broad range of print, digital, radio, and e-commerce brands. There are something like 175 social media channels for our various platforms, reaching millions of people every week; a number that is always evolving as social media trends change with the times.
It’s certainly not a career move I ever saw coming, or aspired to. In fact, it didn’t even exist as a career until a few years ago.
Before this, I was an editor, director, agency owner and founder, creative strategist, and all round get-shit-done person. Who needs titles, anyway?
I graduated from the University of Auckland with a Bachelor of Commerce and a Bachelor of Arts, in 2005. I freely admit that I completed that combo because I had no idea what I wanted to do, and my Mum was insistent that I get something ‘useful’ under my belt. I had zero passion for anything I studied, and I struggled for many years to feel any passion about anything I worked on.
It was a chance encounter that changed things for me. Shortly after graduating, I accepted a job at a Top 4 accounting firm, but I didn’t feel easy about it. I told a friend that I was feeling this way, and he said to follow my gut. My gut said, ‘Don’t do it!’ So, I didn’t accept the job.
With no job forthcoming I soon found myself sleeping on a mattress in a cold, damp apartment in Auckland CBD, reality hanging heavily over my head.
The same friend said, ‘I know someone who could do with some help with his accounts.’ That person was the owner of Remix Media, who turned out to be one of the most influential people in my working life so far.
That’s how I went to work for Tim Phin, who had created an empire out of his magazine and events, and he taught me a great deal about work ethic.
In a few short years I went from coding receipts to editing the magazine and running the largest parties in the country. I learned everything from Tim. I was never afraid of hard work. I was never above fetching coffee, typing notes, calling debtors, couriering items from shoots, or anything that needed doing. I learned how to work hard and to do whatever is required. I learned how to give and receive critique. I worked insane hours writing, shooting, editing - eat, sleep, repeat.
That gave me an incredibly varied set of skills, and a tolerance for the heavy workload that is required of anyone in modern media. I won’t lie, it’s an industry that you need to love in order to stay. Crushing deadlines are balanced by the ecstatic moments of seeing your work come to life, enjoyed by thousands of people.
Over the course of my career, I’ve also had the ability to provide a launch pad for other creatives, and it’s something I’m immensely proud of. I think one of my strengths is identifying talent in others, before they even see it themselves. Giving a hand up to those on their way is one of the greatest benefits you can give to another in this industry, where sometimes who you know matters more than what you know.
To anyone wanting to dip a toe in the crazy waters of modern media, first of all, I salute you. The world needs you more than ever. We need skilled multimedia storytellers. We need people with loud, proud voices. We need you to represent your experience, in video, pictures, and words.
I genuinely can’t wait for you to tell me why I should ignore 729 emails in my inbox and listen to what you have to say.
Be the loud voice!
Tina is off on her next adventure, which means we are currently recruiting for her replacement! So, if you’re looking to get into the Social Media game? Apply here.