6 Questions for YUDU Media Coordinator Hope Brace

6 Questions for YUDU Media Coordinator Hope Brace

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1. My name is Hope Brace and I am the Media Coordinator for the YUDU team. I have been working at NZME for just over 5 months now. Before that I worked for a recruitment agency as a researcher (a fancy title for a LinkedIn stalker) I didn’t study when I left high school so working in an environment finding other people jobs really opened my eyes to the endless opportunities there are out there!

Talk us through an average working day
Every day is different working in the YUDU team; we are constantly looking for innovative ways to sell packages to our clients. Every morning I check our Google Analytics to see how YUDU is preforming, I report back on any trends or noteworthy stats. Depending on what sales have been done I will begin to process the orders - whether that be booking radio campaigns and briefing the creative team, uploading Facebook and Google Ad campaigns, or compiling the information for our YUDU page in Saturdays New Zealand Herald. Some day’s if I’m lucky I even get to put my Photoshop skills to the test and create some artwork myself.

What has your career path been like? How did you get here?
My first full time job was working in a call centre doing customer service and technical support, being that it was a large tel-co business, I was lucky enough to get a few opportunities outside of the position description to check out other areas of the business. At one point I was seconded to the social media team which taught me a lot in how to effectively communicate with people from all walks of life. I then moved into a role as a researcher at a recruitment agency. This was awesome and I got to meet so many different people! The most important thing this job taught me was that not everyone’s career path is conventional and they are all different.

What are the best and worst parts of your job?
The best part about my job is that every day I learn something new. We work with so many amazing brands and businesses that have their own stories to tell and exciting roles to post! I think one of the coolest roles I’ve ever seen posted on YUDU was for a ‘fun ambassador’. One downside is the big competition that we are up against, but if anything it just keeps us on our toes to be at the forefront of the industry.

What do you see your job like in 10 years? Do you think that it will change to keep up with the ever-changing digital trends?
I think there are so many great ways that we can expand and refine the candidate and recruiter experience. It has already evolved so much from being just an advert in the newspaper. Providing a personalised experience for each individual has already begun with AI analysing information about a user’s behaviours and interests, then matching them with relevant vacancies or information, it’s only the beginning and I cannot wait to see where it goes!

What's your work WHY? What lights you up? How does this align with the work that you're doing now and/or out of work?
We spend such a large portion of our lives in the workforce that I believe it is crucial to find a job that you are passionate about! I get such a kick out of seeing all of the different businesses, brands and opportunities there are out there and then enabling them to connect with the right people for the role. So many of my friends and family come to me for advice on job seeking, whether that be where to start, how to jazz up their CV, tips and tricks for interview questions or just any market knowledge I might have. I’m always so happy to help them.

Inspired by Hope and her journey? and keen for a new role? Check out our Digital live jobs here.

Check out www.YUDU.co.nz – create a job seekers profile and check out all the amazing tips, tools and content available on the site to help you land your dream job in the wider market.

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